Effects of Gender Stereotyping in the Media
The effects of gender inequality in media-saturated culture are thought to be profound.
estimate places the number of hours of television watched by the
average North American child at 5000 hours, including 80,000
advertisements, before kindergarten age.
studies conducted in many countries have found that nearly
three-quarters of women reported feeling bad about their bodies after
looking at images of models in magazines and advertisements. Poor body image can
lead to depression, anxiety, and eating disorders. A Canadian study
found 5 and 6 year olds who reported having dieted for the purpose of
achieving an ideal body. Between 5-10 million Americans have eating
disorders, nearly all girls and women. Another 7 million have plastic
or cosmetic surgery every year.
of content is only increasing. The American Academy of Pediatrics
reports that of the approximately 14,000 references to sex a teen will
see each year in the media, only 165 will contain any reference to
delaying sex, using contraceptives, or avoiding sexually transmitted
- Music videos that contain unflattering and
aggressive lyrics about women are also of concern to women’s and
children’s advocates, many of whom see this gender baiting filtering
its way down to sexual harassment of girls in schools.
Next: Women and Media: Women in the News